TEXT MINING: MAKING SENSE OF UNSTRUCTURED DATA
Text mining, which is sometimes referred to “text analytics” is one way to make qualitative or “unstructured” data useable by a computer. Qualitative data is descriptive data that cannot be measured in numbers and often includes qualities of appearance like color, texture, and textual description. Quantitative data is numerical, structured data that can be measured. However, there is often slippage between qualitative and quantitative categories For example, a photograph mig
